A blog of a blog of a blog

Just an observation. I've noticed that the way things are turning with tech news, we're seeing a blog of a blog of a blog. It's rather disorganized. It's like "Here's a case where..." and they describe something about the article, and then it says, "Click here for the full story...". You click there, and it's yet another blog with the same thing but different words or perhaps another opinion. You then see the "Click here for the full story..." and off you go again. You know, with a little sarcasm here, it's almost like the future of the web would be this blog of a blog of a blog of a blog of a blog.